Robert Veltrup is the new CDO: the SLV Lighting Group GmbH continues to advance its digitalization

15. April 2021

With a focus on being quicker, more flexible and more resource-efficient, the SLV Lighting Group GmbH wants to achieve a completely digital structure across all divisions. To support the expansion of its digital infrastructure and the digital services in its three-stage sales model, the company has now created a new position and welcomed an experienced digital expert to the team: as the Chief Digital Officer (CDO), Robert Veltrup is responsible for the group’s digital activities and will report directly to the CEO, Eric Lachambre, in this new role.

The position of Chief Digital Officer (CDO) was created as a new role to manage the digital transformation across the entire group. In this function, Robert Veltrup will contribute his proven expertise in the field of digitalization. He most recently managed the digital processes of the German sanitary fittings manufacturer Grohe in Dusseldorf as its CDO for five years, prior to which he managed Amazon’s Home Improvement division in Munich for seven years. Robert Veltrup’s area of responsibility covers the fields of IT, all digital channels and e-commerce: “I am delighted to be joining the SLV Lighting Group, which is experiencing strong growth on an international level, while its digital transformation is well underway. For me, the decisiveness and speed with which the group is tackling digital topics are extremely impressive and motivating factors.”

The SLV Lighting GmbH plans to use its new structure to establish an optimal network for all of its digital processes. Fully in line with its three-stage sales model, the digital performance of the wholesaler will also play a significant role. Together with the internationalization and consistent sustainable orientation of the whole value chain, digitalization is a key element of the strategic orientation of the entire group. The importance of digitalization within the Lighting Group is underlined by the introduction of Robert Veltrup, as its new CDO, with whom it aims to further advance its digital transformation at rapid speed. The company has firmly resolved to transform the entire Group into a fully digital lighting company. This transformation will also soon be reflected in a new name.

About the SLV Lighting Group

The SLV Lighting Group GmbH is a leading company in the lighting industry, with headquarters in Düsseldorf and around 670 employees in 17 national companies. The five brands Nordtronic, Novalux, Unex Lighting, Knightsbridge and SLV, each bring something unique to the group – from easy-to-install luminaires to high-quality, customized lighting solutions. The respective brands develop innovative and future-proof lighting solutions for indoor and outdoor use. The wide range of products covers the most diverse needs in the private and commercial sector.

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Press contact:

SLV Lighting Group GmbH
Janin Giesemann
Online Marketing Managerin
Phone: +49 2451 4833 507

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Kristiane Guth 
Karl-Arnold-Strasse 8 
47844 Willich 
Phone: +49 2154 88852-21